One of the easiest ways to dress up a relatively simple package or set of advertising brochures for your company is to simply develop a sharper presentation folder. It is interesting that you can buy these fairly inexpensive if you buy in bulk. Lets say about $.75 to $2.00 each. This is not too much and will up your professionalism by 100%.
Presentation folders should have your logo in a crisp format either foiled or embossed, with a slogan, which is a simple statement underneath or along the edge. Some folks go a little further and have pictures also. This makes sense although any pictures you use should most likely also be used on your Companies Website. Why? Well it is important to keep the presentation folders and all your advertising and marketing material consistent you see? A simple to the point message is most well received by your future customers and clients.
There are many inexpensive things you can do to compete against the big boys and carry that same level of professional image without faking your way into looking too corporate and too expensive and turning off your potential clientele who may think you look too expensive. Consider all this in 2006.