Company attire says a lot about your business philosophy to your customer. Company shirts project professionalism and advertising. Too loud of a shirt turns people off and certain colors tend to washout your message. A small business which has yellow as part of it's company colors would be advised to use the bright yellow and not florescent yellow, which looks green at times. You should stay away from the florescent shirts if at all possible.
When choosing a brand of shirts it is often recommended to use only Fruit of the Loom and Beefy-T brands of polo shirts meet. Many companies who sell logo'ed sportsware and company shirts do offer lesser brands for reasons of price, but recommend the higher quality shirts. One less cost shirt is the Screen Star brand, which is very popular, but they fade after five to ten washings and fray easily.
Company shirts should be washed each day. It is recommend that they be washed separately from things like the work towels or rags .if possible. Work towels require bleach which inevitably discolors shirts leaving white marks Even powder bleach tends to destroy the bright colors in your shirts and diminish the logos on the pockets or rear of the shirts.
For women it is suggested that they also wear polo shirts. Being in the car wash business we noticed that if a woman employee was 5'-5" tall or less they especially needed to wear polos because when they lean against cars to reach the top, their shirt fronts will get wet and their bras will show through shirt material not as thick as a polo. This is completely tacky and I assure you it would not have added any business amongst our male customers. In the hot summers some of our female employees choose to wear halter tops. In this case they would always match our company colors. Under certain circumstances some uniform choices make sense.
If you have an outdoor type business all the managers and owners should wear polo shirts and the employees wear T-shirts or Polo shirts. Your decision should be based on durability, cost and estimated shrinkage or shirt loss. The front line employee should wear Fruit of the Loom or Beefy-T tee-shirts for durability. Tee-shirts should have a 10 inch logo on both front and back or a pocket logo on front and a larger logo on the rear.
What type of business do you run? Do you work outdoors? Indoors only; have your serious considered your choices and customers? Think about it.