If you have read any information about successful marketing, you know that the only way to find clients and sell your services / business is to "get the word out." One of the most effective approaches is to share information about what you do by giving presentations to groups, organizations, companies and associations.
There are many groups and organizations that welcome free speakers who have interesting and helpful information to share. Kiwanis and Rotary clubs offer a good venue for starting, because they are usually in need of speakers, are comfortable and welcoming listeners, and also -- if you are good -- will recommend you to other Kiwanis and Rotary clubs.
I have found, however, that these groups do not have many members who will materialize into clients, but they are excellent for practicing and, who knows, they may tell a potential client about you.
Groups that will pay off with potential clients for your business are Chambers of Commerce, Junior Chambers of Commerce, Associations and Organizations that are related to your services and products. You may even want to join a few groups where you can network, and also let them know that you have information that you would be willing to share in a presentation.
Nowadays, it is even hard to sell a group on getting something for free,The next question is, then, how can you use this for marketing your own business? Give something away for free. Hold a drawing at the end of your presentation (you can lead up to it during your talk). For example, at a conference where I was presenting two sessions, I held a drawing for my presentation book. Anyone who wanted to be in the drawing dropped their business card in a bowl. Because I send out a bi-weekly e-newsletter, I directed anyone who wanted to be put on my mailing list to write a "yes" on the back of the card. I had plenty of names to add to my list.
If you don't already have any products, you can create a special report that you will send to those who share their cards and e-mail addresses. These are all potential clients.
Do not think of this as a sales presentation and what's in it for you.Think of this as a helpful conversation that will be of use to your listeners. You care about them and want to help THEM
Chris King is an entrepreneur, professional speaker, storyteller, writer, website creator / designer, free agent, and fitness instructor. Sign up for her eclectic E-newsletter, Portfolio Potpourri, at http://www.freelanceliving.com You will find her information-packed E-book How to Leave Your Audiences Begging for MORE! at http://www.OutrageouslyPowerfulPresenter.com and her business website at http://www.CreativeKeys.biz
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