When the government wishes to promote a new project or social program to the American people it must be very careful to be able to clearly and concisely explain it. The program must be based or bathed in reality and containing a good portion of common sense. Of course the most important thing is it must be simple and easy to understand so that everyone can get the concept.
There must also be a secondary set of facts and figures for those who wish to check out the program and see if it is doable to help them better rationalize the viability of the project or program. It is not easy to present a new government project to the American people because the American people are inherently suspicious of new government programs, which will cost taxpayers money.
In fact, although most people trust the American government there are a large group of folks who didst trust the government and will immediately called any new program into question because of perceived past launched programs, which were botched. You can not please all the people all the time, but you must help the American people understand what it is that you are trying to do.
Additionally there should be a third set of scientific data and research to back up your program. And it must pass the smell test of common sense for the average citizen, as well as peer reviewed research. Please consider all this in 2006.